The Zapr Index
Your Brand Score For TV Campaign Effectiveness
Find out how your brand’s TV ads did last quarter!
The Honour List
Top Brand Advertisers on TV
What is the
Zapr Index?
The Zapr Index is a score that measures the effectiveness of brand TV campaigns within their product category. The index is built on a unique model that looks at both standard and previously unexplored factors for TV ad measurement such as coverage, concentration, competitive edge and cost effectiveness.

Using disruptive AI technology, we analyzed all TV commercials that aired in the last quarter and deep dived into key metrics for brand success. The report equips brands with actionable insights on how to optimize their media planning strategy.
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